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Kano Model Calculator

Free Kano Model analysis tool for customer satisfaction. Classify features as Basic, Performance, or Delighters using functional and dysfunctional survey questions.

Kano Model Analysis

Classify features based on customer satisfaction (Functional vs. Dysfunctional) to find your Delighters.

Feature Name
Functional
Dysfunctional
Category

No Features Added

Add features to analyze their impact on user satisfaction.

      Indifferent

      Kano Model Analysis

      The Kano Model Calculator determines feature classification by asking two questions: "How do you feel if it is present?" (Functional) and "How do you feel if it is absent?" (Dysfunctional).

      • Basic (Must-be)

        Expected by users. If missing, users are dissatisfied. If present, they are neutral (not impressed). These are the "ticket to play".

        Performance (One-dimensional)

        The more the better. Satisfaction increases linearly with functionality. Faster load times, better mileage, lower cost.

        Delighters (Attractive)

        Unexpected value. Features users didn't ask for but love. These create high satisfaction and competitive advantage.

        • Delighters Decay Yesterday's delighter is today's performance feature and tomorrow's basic expectation (e.g., Free Wi-Fi in hotels). Keep innovating.
        • Must-bes don't sell Fulfilling Basic needs prevents churn, but Delighters and Performance features are what attract new customers.
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      Kano Model Calculator for Jira Backlog Prioritization | Ragent

      Use the Kano Model to classify customer and stakeholder requests before deciding what belongs in your Jira backlog.